- What kinds of marketing campaigns, if any, do you recall as particularly memorable or effective when you were a teenager? In what ways or areas did they appeal to teens? Do you think young teens are able to distinguish marketing from entertainment? Is it ethical to disguise marketing as “coolness” or “fun?”
When I was a teenager I remember the Truth Anti-Tobacco MTV non smoking campaigns. I remember them always have some cool teenagers hanging out, and then suddenly someone was offered a cigarette, and the kid causally said no, and went about their way, making it seem like you don't have to cave into peer pressure. This appealed to teens because you saw a cool kid saying no to other cool kids. Another campaign I remember was preventing teen pregnancy. This was big because the Teen mom show was recently new. I remember it being risky, to show such things on TV. I think teens can distinguish marketing from entertainment depending upon their level of mental maturity. In some cases, like the Truth campaign I think it is acceptable to disguise marketing as cool, because it is showing ways to say no to drugs. However the marketing for teen pregnancy showed teens in the act of sex, and promoted protection techniques. This can be mistaken as saying teen sex is okay, normal, and popular versus, the overall idea of stopping pregnancy by using protection.